BCGE International ad campaign

For this campaign, the concept of discipline is what won over our client. Indeed, discipline is essential in order for a business to succeed and it is a quality that one expects from a bank in this unstable world. To illustrate this concept, the agency focused on Swiss sports, symbolizing discipline and “swissness”. In order to achieve maximum authenticity the pictures were taken in natural settings with real athletes. The campaign was awarded the “best of advertising 2016” prize in the photography category.

Greeting Card TPG 2016